Tuesday, April 21, 2009


Hypecrew “Black Mamba” Mesh Hat (Friends & Family Only)

in celebration of Hypebeast’s 3 year anniversary, a special capsule of products are in line to celebrate our birthday. With few and far personal product releases on our end, we set out to carefully choose a select list of brands we both admire and respect to pay homage to over three years news reporting. Hong Kong’s Subcrew has quickly risen to wide-received popularity in Asia, most notably on the heels of their ultra popular mesh hats. Although the mesh hat phenomenon rose and died quickly a few years back in North America, the warm climates of Asia and the mesh construction of trucker hats have allowed this style to strive in a region where the fitted cap has struggled to gain acceptance. Our Hypecrew hat features a ballistic nylon body and three distinct colorways inspired by fictional super heroes toys. Colors include the Blue Demon, Purple Devil, and Black Mamba (friends and family only). Each hat also includes trademark Subcrew touches such as cigarette holders, 3M trim and special custom packaging. A limited online run of 50 hats for the blue and purple versions will be available.

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